7 Simple Email Marketing Tips
Email marketing is one of the most powerful tools a marketer employ. It can used to boost sales, convert leads, and improve customer relationships. Here are 7 simple email marketing tips anyone can use as part of their day to day email marketing strategy.
Use an Email Service Provider to send emails. This will allow you to manage your data and measure your campaigns
Test everything – the friendly from name, subject line, CTA, content, layout.
Measure your campaigns – Look at unique open and click through rates (CTR) conversion rate
Have a clear and easy way to unsubscribe. Making it difficult leads to spam complaints
Focus on the quality of your data. Make sure it’s up to date with correct information
Segment your data – avoid batch and blast campaigns. Target your campaigns to the correct audience.
Automate where possible. Welcome programmes, lead or prospect programmes, anniversary, abandon basket.
Email Marketing Strategy and Tips