7 Simple Email Marketing Tips

Email marketing is one of the most powerful tools a marketer employ. It can used to boost sales, convert leads, and improve customer relationships. Here are 7 simple email marketing tips anyone can use as part of their day to day email marketing strategy.

Use an Email Service Provider to send emails. This will allow you to manage your data and measure your campaigns

Test everything – the friendly from name, subject line, CTA, content, layout.

Measure your campaigns – Look at unique open and click through rates (CTR) conversion rate

Have a clear and easy way to unsubscribe. Making it difficult leads to spam complaints

Focus on the quality of your data. Make sure it’s up to date with correct information

Segment your data – avoid batch and blast campaigns. Target your campaigns to the correct audience.

Automate where possible. Welcome programmes, lead or prospect programmes, anniversary, abandon basket.

Email Marketing Strategy and Tips

Phil Monk

I am a email marketing consultant with over 10 years experience running B2C, B2B and eCommerce campaigns. I’ve also run and managed SEO and PPC campaigns

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