Blogging Outreach Tips

Use blogging outreach to increase brand awarenessA blogging outreach program is a great way to get exposure for your brand or website. It’s also a useful way of getting good links back to your site as well as getting people engaging with you and your product.

Here a some tips to help you get the most out of a blogging outreach program.

  1. An incredibly cheap and effective way to create interest, buzz (new products) and brand awareness in your product or service.
  2. Gaining bloggers trust by sending them products to review. Reviewing products would allow them to link to different parts of our site, thus creating deep links useful for SEO.
  3. Bloggers like to promote their content and on many blogging networks, thus increasing their reach to potential customers.
  4. Use a site like Blog Dash to find bloggers in your industry
  5. Partner with bloggers to use social media to promote our brand and products by writing about them or running competitions.
  6. Getting links from blogs with good content will have an increased SEO benefit.
  7. Target blogging communities, these are normally great places to find bloggers who write about the types of product or service you have to offer.

 Some considerations when using a blogging outreach program.

  1. Use Google blog search to find bloggers doing reviews of the products that we sell e.g. ‘jewellery review’s ‘children’s gift review’  – approach these bloggers.
  2. Need to gauge authority so you approach the right bloggers with enough influence. Determine whether they have a good social media following. Do they have links to social media on their blog? How many followers do they have? Potential reach?
  3. Blog posts would need to be published regularly, look at the frequency, daily, weekly, monthly.
  4. Stipulate your requirements upfront. Do you want a link to your site, does it need to be a follow link, does the post need to be promoted via social media? What social networks do you want this to be promoted via.
  5. Follow up after a few weeks to build & maintain relationship.
  6. Audience needs to be your demographic, so don’t approach just anyone, research thoroughly before approaching.

 

 

Phil Monk

I am a email marketing consultant with over 10 years experience running B2C, B2B and eCommerce campaigns. I’ve also run and managed SEO and PPC campaigns

Twitter Google+