The Description Tag

This post on the description tag forms part of my beginners guide to SEO series. This is aimed at those new to SEO and will cover basic SEO terminology and how it applies to the pages of your website.

I welcome any feedback you might have, and if there is anything you would like to see covered please let me know?

The description tag is a meta tag that Google and other search engines can use to display information on what a particular page is about.

The description tag appears under the title tag is the search engine results page.Description tag in search engine results
In our example above the title tag is highlighted in blue and is used as a link to the website, the description tag is below. The keyphrase is highlighted in bold in both the title and the description tag.

Each page needs to have it’s own unique description tag and should be a good description of what that page is about.

As a rule you have around 155 characters to use when writing and you should try and include the keyword or phrase that you are trying to target. This will not have any effect on your SEO but can help with click through’s to your site so could include a call to action that will encourage people to click and find out more about what your page has to offer.

How to add the description tag to your meta data

The description tag can be added to the meta data in the <head> section of the HTML files on your site.

<title>Search Engine Optimisation</title>
<meta name=”description” content=”Search Engine Optimisation is the process of getting targeted traffic to your website…..”/>


If you edit and add pages to your site using a content management system there will be an option to add a description tag text and this will create the tag on your page for you.

You can find out more about the meta description and title tags here

Phil Monk

I am a email marketing consultant with over 10 years experience running B2C, B2B and eCommerce campaigns. I’ve also run and managed SEO and PPC campaigns

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